Almost three years ago, I unexpectedly lost my day job.
Two weeks later, fueled by panic, faith, and an uber-supportive hubby, I launched Liz Ink & Paper.
Yes, there are a few more details to the whole story, but that’s the synopsis in a nutshell. I do believe some of the best creative ideas come in the wee hours before a deadline, and I am proud of what I came up with for a brand back in ’08, crunched for resources – time, energy, research. I originally focused on a niche of invitations, baby announcements, and holiday cards. While those projects are still near and dear to my heart, I am anxious to work a bit more with small business clients and find a balance in my brand that caters to both types of clientele.
A move from my old website seemed a fitting time to take a fresh look at Liz Ink & Paper and what I want it to be. The new design reflects more of my typographical design style. The color palette is much more neutral than the previous “cute” pink and brown, and the fonts are cleaner and bolder. The tagline remains the same, although I will most likely only use it when marketing to the personal clients.
I’m very excited about this fresh new look the role it will play going forward. Thanks as always to the Liz Ink clients for your support – here’s to an amazing fourth year in business!
